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| Since its founding, BIC has built its success on a clear vision to make top-quality affordable BIC® products available to everyone. The BIC® brand is recognized the world over, and is synonymous with functionality, affordability, and universality. |
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| You can find more information about the BIC® brand and BIC® products on the BIC World website. |
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| The BIC boy is one of the most well-known corporate images in the world. He was first designed in 1961 by the world-famous, French graphic designer, Monsieur Raymond Savignac for an advertisement. The original advertisement showed a French schoolboy in uniform, with a BIC® pen held behind his back. The schoolboy’s head represented the pens’ new tungsten carbide ball. The image was later stylized to become part of the BIC logo. Although he retains most of his original design, the BIC boy logo has had a major makeover, even appearing as an active 3-D image on some packages. |
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| At BIC, a promise made is a promise kept. That’s why every BIC® classic ball pen carries a Quality Promise Seal. Satisfaction is guaranteed on all products bearing this seal, and BIC stands behind this promise. |
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